Aston University: Email marketing and content creation


A major part of Aston’s conversion journey is email marketing.

Having worked with stakeholders to map out their student journey, I created a suite of communications to connect with their audience at key parts of the conversion process.

My philosophy was to simplify communications around clear calls to action and produce content with an emphasis on adding value to improve engagement.

The first example below was sent to post-16 students during their summer exam period. It features a video on how to beat procrastination, as well a downloadable guide (produced by myself) on how to own revision with zero motivation.


The second email below was sent to Law offer holders. It contains a student success story, helping these particularly hot leads ‘picture’ themselves on campus and, better yet, securing an aspirational legal placement.


To date, I have produced over one-hundred emails for Aston’s conversion journey.