Results Day is an emotional time. Forget the pictures in local newspapers, students holding up little pieces of their future, just imagine (or recall) that feeling of finally knowing what was happening with your life in September after months of waiting.
Now picture a campaign that rides of the back of that high. That celebrates your emotional moment of getting into university and gives you a glimpse of the fun, unscripted times ahead.
Working with Aston University, I managed the creation of a branded VR headset that was sent to all new Aston students on Results Day. Additionally, I scripted and storyboarded a 360-degree video to accompany the device.
The headset was packaged with a small postcard, including a link to a video explaining how to use it:
You can also watch and learn more about the creative concept for the VR video in the project: Say Hello to Aston in 360.