It’s important that an organisation speaks to its audience through the channels that it is most familiar.
“Kam’s Guides” is a YouTube video series, targeted at students, dealing with topics such as:
- How to get the most from an open day
- How to win at Clearing
- How to kick procrastination in the face
Working with YouTuber Kamran Ali, I wrote several scripts to fit Kam’s style of delivery. Kam, a current student himself, brings the words to life for an audience keen to learn more about university.