Aston University: Prospectus


Even with the proliferation of digital content, print prospectuses still prove extremely popular, especially with parents.

Also, they are a valuable part of a multi-channel approach – the big journey that entices and converts students to study at an institution.

The challenge of writing a good prospectus is highlighting all those USPs, whilst appeasing stakeholders and presenting information in a way that is useful for its primary audience: students.

To this end, I wrote the front section of Aston’s prospectus; highlighting student success stories; what ‘gold-rated teaching’ actually means; and showed students that by choosing the University, they could earn more than the average grad, within just a few years of graduating.



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